It gave the company a new way to go back to its roots as a popular car manufacturer. The focal point of the project included engaging with its Chinese customers. It let Volkswagen gain a more in-depth insight into car design preference and requirements of its Chinese customers. The marketing director of the company said that they had scheduled the project for one year after its announcement.
VW's 'Hover Car' Concept in China Is Fake, But Still Cool [VIDEO]
Volkswagen's Levitating Car
No, but if that idea ever came to pass, this is sort of how it would look. The video above shows a VW flying two-seater zipping through Beijing. The car, powered by minerals underground, was the brainchild of a girl in China who responded to the carmaker's call for car innovation concepts. The idea is that thrusters on the back of the car would propel it forward.
Volkswagen’s Levitating Car
Participants were able to tinker with designs on a Web site that Volkswagen set up for that purpose , or they could upload their own designs. Wang Jia, a student and resident of Chengdu in the country's Sichuan province , chose the latter, envisioning a two-person environmentally-friendly hover car. Jia sent sketches of a levitating car that could be maneuvered easily in a downtown setting, says Simon Loasby, head of design at Volkswagen Group China. The VW team rounded out the design.
CBS News Concept cars never really reflect the vehicles that end up driving on the road. They overreach. They show us what cars could, conceivably, be one day. So don't get too excited about this Hover car Concept from Volkswagen.